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Crystal Palace set to rename Selhurst Park as the 12Bet Stadium ahead of Premier League return
By GRAEME YORKE
Published: 08:32 GMT, 9 August 2013 | Updated: 10:12 GMT, 9 August 2013
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Crystal Palace are ready to rename their ground the 12Bet Stadium this season.
The Premier League new boys have brokered a deal to sell the rights to the famous Selhurst Park - synonymous with the Eagles since 1924.
Co-owner Steve Parish is behind the plan, which is a similar move to when Newcastle United changed St James' Park to the Sports Direct Arena.
Same ground, different name: Crystal Palace are set to rename Selhurst Park the 12Bet Stadium
Uproar: Newcastle were lambasted for using Mike Ashley's Sports Direct as a stadium name
It's said that the added income will help Ian Holloway's side in trying to stay in the top flight
A Palace board member has stated that talks have taken place. 'We can't confirm it yet - it is something that hasn't been announced yet,' they told the Croydon Advertiser.
'It's something that Steve (Parish) has been dealing with. It might be, it might not be, but unfortunately it's no further comment.'
The money will come in handy: Ian Holloway has struggled to sign players this summer
The manager has revealed that the summer transfer market has been an 'absolute nightmare' as he struggles to get numbers in.
Holloway has added - largely in attacking areas - but still wants more.
12Bet will be glad to be paying for the marketing ploy, because a quick internet search indicates they're not the best at doing it themselves online. The well-known bookies are said to be 'well-know' which raises questions over their professionalism.
Oops: 12Bet need all the marketing they can get
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